4 myths about App Store Optimization |
Posted: November 26, 2018 |
Let's check some of the myths which people have about the app store optimization (ASO). There are n numbers of people who have immensely misguided notions on it. Therefore, let us discuss it with an aim to enlighten ourselves. Here are the misconceptions about the application store optimization that we require to know. The business of application is growing with the growing demand of smart phones across the world. From the question of where-to-eat to from-where-to-shop, mobile apps are capable enough to solve all of them. People today, have massively become dependent on mobile application. While at the same time, the excited users are even ready to pay, and indeed are paying for more and more applications. Thusly, it is making considerably increasing the click-through-rates (CTR) to other related businesses. Applications, genuinely has became one of the hot topics at this time, and there are numerous, generally spread myths, about app store optimization. Why ASO is so significant?Sixty three percent of iOS and Android users have discovered apps by organic search inside of the app store. The best way to react to the app store rivalry is to show signs of improvement at it. You don't simply need to comprehend what to do; instead you definitely must comprehend what "not" to do. Here we highlight the most widely recognized myths about the app store optimization (ASO). These are botches that you must to be remembered while doing app store optimization. 1. Keywords are of no importance (Myth)People have a notion that tagging keywords to H1 (title) is important only for SEO (Search Engine Optimization) while for ASO, only ranking is important. Well, it is one of the myths about ASO. It is the other way around. Actually, the title, which is tagged with the primary keyword(s) or LSIs, comparatively carries the power of acquiring 10.3 percent higher ranking. But doesn't 10.3 % higher ranking sound like not-that-lot percentage? Yes it is. But pushing a keyword in a heading is easier, and then why not do it? Don't just put keyword for the sake of stuffing it but actually use it. Remember to use long-tail keywords (which specifically define what your product serves) instead of using just high ranking keywords. Your product won't hit to the top results if you use high search keywords as other products, at the time, using the same keyword. The powerful keywords are those which aren't used popularly but have the power of magnetizing more traffic. 2. We are on App Store...We have achieved everythingThe biggest misconception that people could ever have about ASO is having a presence on App store is enough! People will find the app automatically if it is there on app store. Now, no work is required. App store is kind of a magical zone, search rates and flow of downloads will magically be increased. No promotional stuffs are required; everything will be done robotically. And boom! It's a myth. Nothing of the above mentioned points can be happened unless you're updated on app store through regular advertisements and optimizations. Your app must be guaranteed with a lot work to circumvent the failure in the crowded app store. There are millions and millions of app in the app store, to standout amongst the rest. In reality ASO is just a part of the competition, where you would definitely need to take assistance from other various traditional media, social media platforms, etc. to promote it. If you abandon your app, your target users will do it too. 3. Ignore wasting time on App's descriptionIf you ignore description, your app would fail to perform well in the store. Description is one of the most important factors of App Store Optimization. A wonderful description fuses keywords that are painstakingly picked and also that of the application reviews, tagged with unputdownable synopsis of what your product is all about and what it serves. Your initial 250 characters are crucial and should incite the user to download your app. 4. Keep updating/changing your titlePeople are highly misconceptualized with the fact that if they change or update their title in the app store, they will hit the searches that are high ranking. Whereas the fact is you should never change the app title. It is one of the most important element of metadata, as said by Jain, Google play Head. This is the most common mistake done by marketers, often with a motive of changing keywords or stuffing newer keywords. Whereas, including new words makes difficult for the title to have a wider range. Make the title creative and unique with not more than 25 characters. Hope, this piece would have helped in understanding the concept of ASO more clearly.
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